Keynote and Content Sessions
We are incredibly excited to bring you an exceptional opening keynote and panel discussion at StorePoint Fashion. This is an opportunity for you to gain valuable insights and be inspired by some of the most respected and accomplished professionals in the industry.
Keynote Session | Hanging By A Thread
Sunday, March 22
Bevan Bloemendaal | Transformative Brand Strategist and Creative Visionary
The world is transforming at a relentless pace—testing not just our creativity, but our resilience, empathy, and sense of purpose. In this raw and reflective keynote, Bevan Bloemendaal, Founder of BB Creative Consultancy and global retail veteran, shares a deeply human story of loss, renewal, and reconnection. Through honest storytelling and vulnerability, Bevan reminds us that even when we’re hanging by a thread, that thread can become a source of strength—when we lean on one another, lift each other up, and rediscover what truly holds us together.
Bevan Bloemendaal, Founder of BB Creative Consultancy and former Chief Brand & Creative Officer at Nelson Worldwide, shares actionable insights on retail design, brand storytelling, and experiential strategies that connect people and drive growth.
With 20+ years leading creative innovation for Timberland®, Foot Locker, and other global retail brands, Bevan reveals how design blends physical and emotional, local and international, personal and communal—proving the most meaningful spaces aren’t just built, they’re felt.
Content Session | The Thread That Connects Us
Monday, March 23
Bevan Bloemendaal | Transformative Brand Strategist and Creative Visionary
In a world overwhelmed by loneliness, disconnection, deep fakes, and radical manipulation, one truth endures—humans need humans to feel human. What is the thread we, as creators of experience, can offer to restore that connection? In this powerful conversation, global retail leader Bevan Bloemendaal, Founder of BB Creative Consultancy and longtime industry veteran, explores how design is weaving together the physical and the emotional, the local and the global, the personal and the communal—proving that the most meaningful spaces aren’t just built—they’re felt.
Bevan Bloemendaal, Founder of BB Creative Consultancy and former Chief Brand & Creative Officer at Nelson Worldwide, shares actionable insights on retail design, brand storytelling, and experiential strategies that connect people and drive growth.
With 20+ years leading creative innovation for Timberland®, Foot Locker, and otherglobal retail brands, Bevan reveals how design blends physical and emotional, local and international, personal and communal—proving the most meaningful spaces aren’t just built, they’re felt.
Content Session | Design Is Not A Department
Tuesday, March 24
David Kepron
David Kepron is Retail Studio Principal at Little Diversified Architectural Consulting, where he leads the creation of brand experience environments rooted in social and cultural anthropology, neuroscience and emerging digital technologies. A multidisciplinary practitioner working across architecture, art, education and research, Kepron was inducted into the Retail Design Institute’s Legion of Honor in 2024 for his exceptional contributions to retail experience design. Prior to Little, he served as VP of Global Design Strategies at Marriott International, overseeing guest room and lobby redesigns for Westin, Aloft, Element and Residence Inn and leading design strategy for Renaissance, Le Meridien, Autograph Collection and Moxy.
Kepron has held academic appointments at FIT, Drexel University, LIM College and institutions in Montreal and Singapore, and most recently taught Cognitive Science for Designers in the Master of Professional Studies in Retail Design program at Columbus College of Art and Design. He is an Advisory Board member of the Center for Retail Transformation at George Mason University, author of “Retail (r)Evolution” (2014), host of the podcast “NXTLVL Experience Design” and a sought-after international speaker on consumer behavior, brain science, store design and digital transformation.